I Am Priscilla Smith
Priscilla left a successful real estate career to become a nail tech, where she saw the need to support young women beyond technical skills. After building a 7-Figure training salon and founding a nail tech academy, she's now focused on elevating cosmetology school nail programs to equip more young women with the skills and confidence to thrive.
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From Financial Instability To Thriving Nail Salon Owner
Introducing my new upcoming book, Unraveling Passion, which delves into my life experiences, and explains how I confronted my past to shape my future. Through my story, you'll learn how I established Passion's Story, the first-ever nonprofit nail salon and assisted countless young women in achieving financial stability and creative fulfillment as nail technicians.
My journey began by accident when I encountered subpar service at local nail salons. Disappointed with the experience, I decided to leave behind 13 years worth of experience in property management and real estate and take a leap of faith into the nail industry. In 2016, I opened my salon, Paixxão.Co, and began hiring beauty school graduates to grow my business. During this time, I discovered numerous talented women who struggled with abusive environments. I realized that the nail industry provided them with a unique outlet to unleash their creativity and turn their lives around.
Through my guidance, these young women were able to overcome their personal obstacles and build successful careers as nail technicians. Since then, I've spent years helping dozens of beauty school graduates achieve financial independence and live fulfilling lives as creative professionals.
My book details my experiences and offers a unique approach to removing emotional barriers and navigating financial challenges, paving the way for creative opportunities and fulfilling success.
Unraveling Passion includes my transformative story, living through extreme poverty to thriving nail salon owner.
Don't let financial and emotional obstacles hold you back from fulfilling your dreams in the nail industry. Join the ranks of thriving women and discover the path to living your dream life as a creative professional.
Turning struggles into opportunities
How Priscilla Empowers Young Women in the Nail Industry
When Priscilla started her nail salon Paixxão.Co in 2016, she set out to solve two problems. First, it was to give clients the BEST services with unparalleled standards in nail salon hygiene and sanitation. As a result, her nail salon was voted “Best Nail Salon” in Albuquerque since the day it opened. Next, because of her own experiences as an aspiring new nail tech, a decade earlier, she decided to only hire graduating beauty school students and teach them everything she knew about the business.
However, despite their undeniable talent, many of them faced personal challenges that made it difficult for them to succeed.
So, Priscilla studied how the nail industry offered a unique way for her team to express their creativity, find healing, and build fulfilling and successful careers. With her guidance, they were able to overcome their obstacles and find success.
That’s when it clicked…
"I came to the realization that my salon was not just a business, but a vehicle to empower young women and help them find their self-worth through nails."
Through this newfound passion she discovered an opportunity to help struggling young women leverage the nail industry in a way no one had done yet.
For the past ten years, Priscilla has dedicated herself to mentoring dozens of beauty school grads, helping them become financially independent and creative professionals.
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