When Priscilla started her nail salon Paixxão.Co in 2016, she set out to solve two problems. First, it was to give clients the BEST services with unparalleled standards in nail salon hygiene and sanitation. As a result, her nail salon was voted “Best Nail Salon” in Albuquerque since the day it opened. Next, because of her own experiences as an aspiring new nail tech, a decade earlier, she decided to only hire graduating beauty school students and teach them everything she knew about the business.

However, despite their undeniable talent, many of them faced personal challenges that made it difficult for them to succeed.

So, Priscilla studied how the nail industry offered a unique way for her team to express their creativity, find healing, and build fulfilling and successful careers. With her guidance, they were able to overcome their obstacles and find success.

That’s when it clicked…

"I came to the realization that my salon was not just a business, but a vehicle to empower young women and help them find their self-worth through nails."

Through this newfound passion she discovered an opportunity to help struggling young women leverage the nail industry in a way no one had done yet.

For the past ten years, Priscilla has dedicated herself to mentoring dozens of beauty school grads, helping them become financially independent and creative professionals.